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Mattel Sustainability Actions

Mattel PlayBack take-back program

Mattel expanded its PlayBack program, which lets families send back outgrown toys so the company can sort and process the materials. The aim is to recover usable material for future products and keep waste out of landfills. The program first launched in the U.S., Canada, France, Germany, and the U.K. in 2021 and later added Fisher-Price toys. The source says the program supports circular design, which means making products so materials can be reused instead of thrown away.

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Reporting on supply chain sustainability

An industry article says Mattel is one of the toy companies with established reporting processes that others can use as a reference. It points to Mattel as a business that already asks suppliers and partners for sustainability data and uses reporting systems to track environmental performance. The same source explains that ESG reporting means sharing information on environmental, social, and governance issues, such as emissions, water use, and worker-related policies. This suggests Mattel has already built some structure for supply chain sustainability reporting.

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Workplace sustainability duties

A Mattel job posting shows that the company already includes sustainability work in workplace operations. The role is responsible for running a safe and sustainable workplace and for handling energy, waste, water conservation, and environmental compliance. It also mentions support for sustainability reporting and workplace wellness. This is not a public sustainability report, but it does show that Mattel has operational teams working on environmental management inside its facilities.

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Sustainability-themed Barbie line

Fortune reported that Mattel created a Barbie set that included a chief sustainability officer doll, along with dolls for a conservation scientist, a renewable energy engineer, and an environmental advocate. This is a product and communications move rather than a formal environmental program, but it shows that sustainability themes have been part of Mattel’s brand storytelling. The article also notes that the line was discussed in the context of climate leadership and women in sustainability roles.

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