Maisie Wilen

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Sustainability Summary

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Maisie Wilen Sustainability Profile

Maisie Wilen is not currently tracking sustainability.

Sustainability Summary

  • This is an unclaimed profile. Maisie Wilen has not joined Sustainability Tracker to verify their sustainability credentials. We gathered what we could from public sources.
Powered by Tracker AI BETA; there may be errors 
Maisie Wilen is a fashion label founded by Maisie Schloss. The available content focuses on the brand’s business development, digital presentations, and the designer’s view that the fashion industry should move at a slower, more meaningful pace. Schloss has said she wants to expand the brand into many categories and has described the label as a universe. No explicit sustainability or ESG programme, targets, or reporting is provided in the source content.

Maisie Wilen Sustainability Actions

Shifted to digital presentation

Instead of a runway show or presentation, Maisie Wilen released a digital presentation from home in Los Angeles. Schloss said, “The resources to hold a show are significant,” and that she felt she was missing other opportunities to market.

Reduced runway spending

Without Ye’s backing, Schloss opted this season to save more than half of the roughly $100,000 she spent in the past on runway shows in New York. She said, “It seemed like a necessary part of establishing myself as a designer,” and that she was taking a different approach to sales.

Held virtual sales appointments

Schloss said she was toying with not even using a physical showroom for sales, since she finds that most buyers prefer virtual appointments.

Sought a slower pace

When asked what she hoped to change about the fashion industry, Schloss said: “The speed at which product is churned out. I hope to operate at a slower, more meaningful pace.”

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