L’urv Sustainability Profile

L'urv is an Australian activewear and womenswear brand. The independent information found about its sustainability is limited, but the available ratings are not strong. Good On You gives it an overall score of “Not good enough,” pointing to weak action on materials, waste, chemicals, and labour issues in its supply chain. It also says the brand uses a fast fashion model with frequent new styles. Trustpilot reviews show mixed customer views, with an average score below 3 out of 5. Overall, the public picture suggests L'urv has some supply chain tracing and worker policies, but not enough evidence of strong sustainability progress.

Positive Sentiment Found
Public sentiment is limited, but there are a few mild positive signals. Good On You notes that L'urv traces some of its supply chain and had adequate worker-protection policies during the COVID-19 pandemic, which suggests at least some basic management of labour risk. Trustpilot shows an average score of 2.8 out of 5 from 57 reviews, which is not strong, but it does indicate that some customers had acceptable experiences. The Commons Earth also describes itself as a place to find independently rated sustainable brands, but it does not provide a specific sustainability assessment for L'urv in the material shown here. Overall, the positive picture is thin and mostly comes from limited process steps rather than strong third-party praise.

Common Criticisms:
The strongest third-party view is negative. Good On You rates L'urv “Not good enough” overall, with a Planet score of 1 out of 5 and a People score of 2 out of 5. It says the brand uses few lower-impact materials, follows an unsustainable fast fashion model, and shows no evidence of meaningful action on textile waste or hazardous chemicals in manufacturing. It also says the final stage of production is sourced from countries with extreme risk of labour abuse and that there is no evidence most workers are paid living wages. Trustpilot also shows a weak customer picture, with an average score of 2.8 out of 5 from 57 reviews. Taken together, the public record points to weak sustainability performance and limited transparency.