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Lovenewlook.com Sustainability Actions

Published ESG strategy

New Look published an ESG and sustainability strategy called “Kind to our Core” in 2022. The company says this plan sits across four areas: responsible business, responsible and circular product, inclusive culture, and positive local impact. It also says sustainability is built into its wider business transformation plan. The strategy is meant to guide how the brand works across its operations, products, people, and community activity.

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Set climate and product goals

In 2022, New Look said it would become climate positive by 2040. Climate positive means removing more greenhouse gases than it produces. It also said it would cut greenhouse gas emissions from products by 50% by 2030. The brand linked these goals to its Science-Based Targets initiative (SBTi) work, which is a framework that helps companies set climate targets based on science.

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Improved supply chain visibility

New Look said it would publish full visibility of suppliers through Tier 2 by FY23 and full visibility of cotton, viscose, and polyester supply chains through Tier 3 by FY23. Tier 2 and Tier 3 refer to deeper layers in the supply chain, beyond the first factory. This kind of disclosure can help show where materials come from and where risks may sit in the chain.

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Expanded lower-impact materials

The brand said its Kind range already made up 55% of products at the time of the 2022 update, and later said over 60% of its range was Kind. It also said it would move to 100% recycled, organic, or Better Cotton Initiative cotton by 2022, and 100% sustainable viscose by 2023. Better Cotton Initiative is a farming standard aimed at improving cotton growing practices.

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Launched clothing take-back

New Look said it partnered with Re-Fashion to offer donation bags for unwanted clothes. Customers can fill a bag and send garments away instead of throwing them out. The brand said this was part of its circularity work, which means keeping products in use for longer and reducing waste. It also said that for every bag donated, a tree would be planted with Tree-Nation.

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Built labour standards programme

New Look said it created Fast Forward in 2014, a labour standards improvement programme for UK fashion manufacturing. The company described it as a way to uncover hidden exploitation and raise standards across the industry. Labour standards are the basic rules that protect workers, such as pay, safety, and fair treatment.

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