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lovelywholesale.com Sustainability Actions

Launched a basic clothing line

LovelyWholesale said it launched an LW Basic Garment Collection in August 2022. The brand described the line as more durable and easier to wear often, with clothes that can be washed many times without shrinking or becoming hard. It also said the styles were made to mix and match for everyday use. This is a product-design step, not a full sustainability solution, but it shows an effort to make some items last longer.

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Cut back on packaging waste

The company said it stopped using cardboard boxes for packing in 2018. It also said it reduced hang tags from two to one, and that the remaining tag is made from recycled paper. In addition, it said it avoids split shipments by sending multi-item orders together from the warehouse. These changes are meant to reduce paper use and shipping waste, although the company’s own statements are the main source for these claims.

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Reduced dyed fabric use

LovelyWholesale said it has been increasing cream-colored clothing made from grey cloth. Grey cloth has not been dyed, so the brand says this can save water and lower environmental impact. This is a limited step focused on one material choice, but it does point to an attempt to reduce water use in parts of its clothing range.

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Changed return handling

The company said it offers free returns and tells customers to keep items that do not fit after a refund is issued. It framed this as a way to avoid return shipping and reduce transport waste. This may lower the number of parcels sent back and forth, but the environmental effect is not independently measured in the material provided.

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