LITA by Ciara Sustainability - SustainabilityTracker.com

The House of LR&C is described as a minority-owned fashion house with strong sustainability credentials across its clothing and operations. Its co-founder and CEO said the company aims to make sustainable fashion the effortless choice while leaving minimal impact on the planet. The brand is also presented as part of broader ESG activity alongside Hudson and Dufry, including philanthropic partnerships, advocacy of the UN Sustainable Development Goals, and signatory membership of the UN Global Compact. Its LITA by Ciara line is one of the clothing lines identified in this context.

Launched sustainable fashion lines

Two clothing lines from The House of LR&C – Good Man Brand and LITA by Ciara – will be stocked in US and Canada airports, available exclusively in selected Hudson-operated duty free and specialty retail stores. Good Man Brand and LITA by Ciara are described as accessible and sustainable luxury clothing lines inspired by the iconic, fashion-forward styles of Russell Wilson and Ciara.

Joined ESG partnership with Hudson

The partnership announcement comes at a time when both retailers are making significant strides in advancing their Environmental, Social, and Governance (ESG) initiatives. Hudson, its parent company Dufry, and The House of LR&C are philanthropic partners working to break down barriers in local communities.

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Advocated UN Sustainable Development Goals

Hudson, Dufry and The House of LR&C are advocates of the UN Sustainable Development Goals. Further, Dufry and The House of LR&C are signatory members of the UN Global Compact and have identified carbon neutrality targets.

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Supported community programmes

Hudson is a long-time supporter of the Communities in Schools project, and has raised more than US$4 million through a point of sale campaign. The retailer is also well-known for working with minority-owned businesses through the Airport Concessions Disadvantaged Business Enterprise (ACDBE) programme.

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Raised funds for AMAC Foundation

To celebrate the new partnership, Hudson and The House of LR&C will host a fashion show fundraiser today at the Airport Minority Advisory Council (AMAC) Airport Business Diversity Conference in Chicago, featuring a video appearance from Russell Wilson and Ciara. A portion of the proceeds from purchases at the event will be donated to the AMAC Foundation, which supports minorities and women pursuing careers in the aviation industry.

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