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kesterblack Sustainability Actions

Became B Corp certified

Kester Black became a certified B Corp, which means it went through a review of its social and environmental impact, governance, and transparency. Independent coverage says it was the first cosmetics brand to receive this certification, and another source says it was the first beauty brand in the world to do so. The brand has also said the process pushed it to rethink its policies and sustainability strategy. This shows it has used outside checks, not just its own claims, to shape how it runs the business.

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Published full ingredients lists

Kester Black says it put its ingredients list online early on, at a time when many cosmetics brands did not do that. It also says it shares a full list of ingredients on every product page. In plain terms, this gives shoppers a clearer view of what is in the products and makes it easier to check for ingredients they may want to avoid. The brand links this to its wider push for transparency in beauty.

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Made products vegan and cruelty-free

The brand says its products are 100% vegan and that they are never tested on animals. Independent articles also describe Kester Black as vegan and cruelty-free, and note that it gained these accreditations early in its growth. Vegan means it avoids animal-derived ingredients, while cruelty-free means the products are not tested on animals. These claims are central to the brand’s sustainability and ethics story.

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Introduced breathable nail polish

Kester Black changed one of its nail polish formulas after learning that some Muslim women needed breathable polish for prayer. The brand says it worked with its formulator to make the product more accessible. This is not a classic environmental action, but it is a social inclusion step because it widened who could use the product. It also shows the brand adapting its formulas in response to customer needs.

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Uses recyclable packaging materials

The brand says it designs products with end-of-life in mind and uses as much recyclable packaging as possible. It says its shipping boxes are made from uncoated recycled stock and printed with soy inks, and that its jiffy bags are made from recycled limestone. In simple terms, this means it is trying to reduce waste and use materials that can be reused or recycled more easily.

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Tracks supply chain issues

Kester Black has said it is working on supply chain transparency and checks what audits cover and which suppliers are audited. It has also said it wants to avoid child labour risks linked to mica, a mineral used in some cosmetics for shimmer. The brand says full supply chain visibility is needed to know where ingredients come from and whether suppliers are using proper labour standards. This is an ongoing management action, not a future target.

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Reduced palm-related ingredients

The brand says some of its products are palm oil free, but not all are free from palm-derivative ingredients. It names several ingredients that it says are hard to replace with current alternatives and says it is actively working to improve this. It also says it is trying to reduce environmental impact across ingredients, packaging, and postage. This shows a partial but ongoing effort to cut ingredients linked to deforestation risk.

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Raised capital from customers

In 2020, Kester Black ran a virtual crowdfunding raise and 1,600 people, mostly customers, invested $2.3 million. The brand says this helped it increase product volumes and develop a skincare range that launched in 2023. While this is mainly a business move, it is relevant to sustainability because the company says it prefers slower growth and reinvesting profits rather than debt-heavy expansion.

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Won sustainability-linked awards

Independent coverage says Kester Black won awards linked to sustainability and inclusion, including the Telstra Business Women’s Award and B Corp’s Best for the World title in 2017, 2018, and 2019. Awards are not the same as certifications, but they can show outside recognition of a company’s impact or practices. These mentions suggest the brand has been publicly recognised for its ethical and environmental work.

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