Judys Body Fashions

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Judys Body Fashions Sustainability Actions

Personalised fittings

Judy's Body Fashions offers free personalised bra fittings and says its staff are trained to help customers find the right size and style. Better fitting underwear can last longer in use because people are less likely to replace it quickly after a poor purchase. This is a practical service, but the available material does not show a wider sustainability programme behind it.

Wide in-store size range

The store says it carries a large range of stock and sizing, including bras, maternity bras, breast prostheses, briefs, nightwear, shapewear, and swimwear. Offering more sizes can reduce the chance that customers need to buy several items before finding one that fits. That can help cut waste from returns and unwanted purchases, although no formal waste or circularity plan is described.

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