JCPenney Optical

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JCPenney Optical Sustainability Actions

Preferred fiber portfolio

JCPenney has developed a five-year roadmap to use preferred sustainable fibers in 100% of its private label apparel and home products by 2026. Preferred fibers include more sustainably sourced cotton and recycled polyester. Its preferred fiber cotton portfolio includes BCI, Organic Cotton and recycled cotton. Its preferred fiber portfolio for polyester includes recycled polyester. Its preferred fiber portfolio for regenerative cellulosic includes Tencel and EcoVero.

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Safer manufacturing standards

JCPenney cares about the safety of its associates, customers and the workers who make its products. It encourages factories and mills within its supply chain to become OEKO-TEX®-certified to ensure fabrics are free of harmful chemicals. It is also working to implement new chemicals standards in the manufacturing process and encouraging safer chemical alternatives guided by the Zero Discharge of Hazardous Chemicals (ZDHC) Manufacturing Restricted Substances List (MRSL).

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Energy and recycling efforts

Energy conservation and responsible environmental stewardship are described as core principles of JCPenney’s operations. The company was awarded the 2023 ENERGY STAR Partner of the Year, its 17th consecutive year to receive the award. It conducts audits and closely manages energy performance at its facilities around the world. It also works with RWS, a commodity broker for all recyclables, to prevent more than 35 million hangers from ending up in a landfill every year.

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