Ivory Ella

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Ivory Ella Sustainability Actions

Partnering on wildlife games

At Internet of Elephants (IoE), we see quantifiable proof that people inherently love animals. We also see a $74 billion online gaming market, and are looking for ways to tap into it. We are currently partnering with the Chicago Zoological Society, and gaming and business experts, to build world-class games that create a direct connection between people and wild animals, and leverage human addictions such as friendly competition, status, self-quantification, play, and love.

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Investing revenue in conservation

Rather than trying to get 20,000 people to donate $100, we will try to get 20 million people to pay $5 for an experience they value, and then invest the majority of that directly back in conservation organizations and programs. By doing so, we will have engaged the masses with wildlife and generated revenue to widely implement tech-based solutions.

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Promoting conservation business models

I would like to see: Conservation NGOs allocate 1-3 percent of their yearly budget to experimenting with new value propositions and business models, partnering with the private sector to help unlock the potential of their assets; Conservation donors and philanthropists seek out more opportunities to invest in new business ventures that have conservation impact, as well as the potential to preserve wealth.

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