INFAMOUS & MINI SWIM

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INFAMOUS & MINI SWIM Sustainability Actions

Gives care advice to extend wear

Infamous Swim tells customers how to wash and care for its swimwear so it lasts longer. It recommends cold washing, mild detergent, drip drying in shade, and avoiding bleach, tumble drying, and rough surfaces. The brand also warns that chlorine, fake tan, sunscreen, and spa water can damage the fabric. This kind of care guidance can help reduce early wear and replacement, which may lower waste over time.

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Says it uses quality fabrics

The brand says it uses high-quality fabrics and does not believe in one-season swimwear. It presents durability as part of its product approach, with the idea that longer-lasting clothing can be worn for more than one summer. The public material does not give fabric certifications such as GOTS (Global Organic Textile Standard, a rule set for organic textiles) or recycled content percentages, so the exact environmental impact of the materials is not clear.

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Promotes body-inclusive sizing

Infamous Swim offers a wide size range across women’s swimwear, clothing, menswear, and kids’ items. Its size guide lists sizes from XS to 5XL in some ranges, and it also provides detailed measurements for bust, waist, hips, and torso length. While this is mainly a fit and comfort feature, it can also support longer use by helping customers choose items that fit better and are less likely to be returned or left unworn.

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Supports Share the Dignity

Infamous Swim says it is a Friend of Share the Dignity and a partner in the Move4Dignity campaign. Share the Dignity is an Australian charity that helps people facing homelessness, domestic violence, or financial hardship by distributing period products and supporting efforts to end period poverty. This is a social impact action rather than an environmental one, but it is still part of the brand’s wider responsibility work.

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