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Imagine Fashion Sustainability Actions

Retail ESG guidance published

ImagineThe Imagine Group has published guidance on ESG and sustainability in retail marketing that frames environmental, social, and governance factors as part of day-to-day retail operations. The material discusses reducing in-store waste through reusable, recyclable, and biodegradable substrates, improving energy efficiency with LED lighting and monitoring tools, and lowering emissions through shipping choices. It also highlights governance practices such as codes of conduct, supplier responsibility, and regular progress reporting.

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Lower-impact print materials

The company states that its retail marketing approach can use soy- and vegetable-based inks, water-based adhesives, and water-miscible solvents to reduce reliance on petroleum-derived inputs and toxic printing chemicals. This is presented as part of a broader effort to make visual merchandising and store communications less resource-intensive. The content is operational rather than aspirational, indicating a current practice or recommended implementation within its retail services.

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Circular display and reuse ideas

Published retail sustainability guidance from the group encourages flexible store layouts, recycled and upcycled materials, and recycling or reuse of display assets after use. The material presents these measures as ways to reduce waste while maintaining store presentation quality. It also suggests that retailers can use technology and store profiling to avoid over-ordering materials and to better match supply with actual need.

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Fashion impact education

The brand’s associated content on fashion sustainability describes the environmental burden of the clothing sector, including water use, emissions, and textile waste. It also points to consumer behavior changes such as buying less, choosing second-hand, repairing garments, and extending product life. While this is educational rather than a direct operational disclosure, it shows the brand engaging with sustainability themes relevant to fashion consumption.

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