Sustainability Summary

This is an unclaimed profile. Hello Earth Agency has not joined Sustainability Tracker to verify their sustainability credentials. We gathered what we could from public sources.

Hello Earth Agency Sustainability Profile

Sustainability Summary

This is an unclaimed profile. Hello Earth Agency has not joined Sustainability Tracker to verify their sustainability credentials. We gathered what we could from public sources.

What do our labels mean?

Hello Earth Agency describes itself as a digital marketing agency working with responsible businesses and focusing on the environmental impact of digital marketing. Its sustainability content centres on measuring and reducing digital carbon emissions, including Scope 3 emissions linked to online activity. The agency says it has launched a Digital Carbon Tool in beta to benchmark emissions and carbon wastage from campaigns, support reductions, and help bridge the gap towards Net Zero emissions. It also refers to a five-step programme that includes identifying channels, measuring impact, reducing emissions, offsetting what cannot be reduced through a partner, and using profit for purpose to support positive impact.

About Hello Earth Agency

Status
Unverified

Website
Visit Website

Employees
5 - 25

Country
United Kingdom

Hello Earth Agency Services

Visit Website

Hello Earth Agency specialises in sustainable marketing and advertising by enhancing strategies with their Unique Sustainable Selling Point (USSP). They focus on immediate revenue growth while ensuring long-term progress and industry-wide sustainability, helping future-proof conscious brands in a competitive market.

Serviceable Locations: United Kingdom

Sustainable Events & Marketing

Sustainable Marketing & Advertising

Hello Earth Agency Sustainability Actions

Launched Digital Carbon Tool

Launching in beta mode, Hello Earth’s Digital Carbon Tool provides us with the first tangible step to reducing our digital carbon emissions and those of our clients. The Tool allows us to measure where we are at, so we can reduce our impact and then understand what we need to do next to bridge the gap towards Net Zero emissions.

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Measures digital carbon emissions

The Digital Carbon Tool measures the carbon emissions of Meta, Google Ads, Klaviyo and Meta activity, to provide a benchmark of carbon emissions and carbon wastage from which to improve. It works in conjunction with Hello Earth’s wider proprietary reporting suite, to enable us to track and report on the effectiveness and efficiency of the campaigns we run.

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Five-step carbon programme

The Digital Carbon Tool is part of our five-step programme to address digital carbon wastage, reduce digital carbon emissions and our negative footprint impact on climate change, and increase our positive impact on people and planet: Identify, Measure, Reduce, Bridge the gap, and Use profit for purpose.

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Offsets through OceanCo

Bridge the gap… what can’t be reduced, can be offset through our trusted partner, OceanCo, collecting plastic from our oceans.

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Hello Earth Agency Sustainability Commitments

2030

Reduce emissions by 2030

The content cites the Intergovernmental Panel on Climate Change advice that GHG emissions must be reduced by at least 43 percent by 2030 compared to 2019 levels, and says Hello Earth is using its Digital Carbon Tool to measure where it is at, so it can reduce its impact and understand what it needs to do next.

2035

Reduce emissions by 2035

The content cites the Intergovernmental Panel on Climate Change advice that GHG emissions must be reduced by at least sixty per cent by 2035, and says Hello Earth is working to address the impact of digital marketing activities on climate change.