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Google Sustainability Actions

Helped users make greener choices

Google says that over the past four years it has given more than one billion users each year information to help them make more sustainable choices through its products. It also says that in 2025, nine of its solutions helped people, cities, and partners cut an estimated 41 million tonnes of carbon dioxide equivalent, or tCO2e, which is a way of measuring greenhouse gases together. The company says this includes tools for routing, solar planning, and other climate-related features.

Built fuel-saving route tools

Google says its fuel-efficient routing feature uses AI, which means software that learns patterns from data, to estimate which driving route will use the least fuel or energy. It says this helped avoid over 3 million tCO2e in 2025. The company also explains that the estimate is based on modelled data and includes uncertainty, and that the figures have not been independently verified. This makes the claim useful, but it should be read as Google’s own estimate rather than an outside audit.

Expanded recycled-content devices

Google says its Pixel 10 series is built to last with seven years of operating system and security updates, which can help people keep devices longer and reduce e-waste. It also says the phones use more recycled content than any previous Pixel generation, and that the Pixel 10a contains at least 36% recycled materials. The company adds that the Pixel 10a has been independently tested for recyclability and recoverability using EN45555:2019, a standard method for checking how much of a product can be recovered after use.

Bought large amounts of clean energy

Google says it signed agreements in 2025 to buy over 12 gigawatts of net-new clean energy, which it describes as the largest annual total in its history. Clean energy here means electricity from sources like wind and solar. The company also says this is part of its wider effort to run on carbon-free energy around the clock by 2030. These are major procurement steps, although the source material does not provide an independent audit of the full impact.

Replenished freshwater use

Google says that in 2025 its water stewardship projects replenished about 78% of its total freshwater consumption, equal to 7.7 billion gallons of water. Water replenishment means putting water back into local systems through projects such as restoration or efficiency work. The company presents this as part of its operations strategy, alongside efforts to reduce waste and improve resource use. The figure is self-reported in the material provided.

Improved AI chip efficiency

Google says its eighth-generation custom AI chips deliver up to twice the performance per watt of the previous generation. Performance per watt means how much computing work a chip can do for each unit of electricity it uses. If accurate, that can lower energy use for AI workloads. The company links this to its wider effort to make computing more efficient, but the source material does not include an outside verification of the claim.

Used sustainability tools in cloud

Google Cloud says it offers tools such as CarbonSense to help customers measure emissions and plan reductions. In one case study, Capital Energy said Google Cloud helped it expand Scope 3 emissions calculations, which are indirect emissions from a company’s wider value chain. The case study also says the cloud services supported the company’s sustainability and digital goals. This is a customer example, so it shows use in practice, but it is still a company-published case study.

Promoted sustainable marketing

Google published guidance for marketers on how sustainability can shape consumer choices and business strategy. In that article, it said it was helping shoppers find more cost-effective and sustainable options in Google Shopping and was bringing carbon emissions information to Google Flights. It also said it was partnering with Planet Mark, a net zero certification group, on training for small businesses to understand, track, and reduce emissions. These are action steps tied to education and product design.

About Google

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  • Information Technology and Services
  • Founded
  • 1998
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