Sustainability Summary

This is an unclaimed profile. GoodSense has not joined Sustainability Tracker to verify their sustainability credentials. We gathered what we could from public sources.

GoodSense Sustainability Profile

Sustainability Summary

This is an unclaimed profile. GoodSense has not joined Sustainability Tracker to verify their sustainability credentials. We gathered what we could from public sources.

What do our labels mean?

GoodSense describes itself as New Zealand’s leaders in marketing sustainability for clients and says it takes its own footprint and handprint seriously. The company states that it only spends time on clients whose services or products are positive for people and nature, and it became a Certified B Corporation in July 2022. Its sustainability approach includes flexible working with minimal travel, tracking and offsetting flights and car use, careful procurement, and public advocacy on climate action, inequality, wasteful sales promotions and greenwash. It also shares knowledge through volunteer work, workshops and media commentary on ethical marketing and sustainability communications.

About GoodSense

Status
Unverified

Website
Visit Website

Employees
1 - 5

Country
New Zealand

GoodSense Services

Visit Website

GoodSense specialises in sustainable marketing and advertising, leveraging their extensive experience to devise impactful strategies for ethical brands. By offering tailored marketing media and digital solutions, they help businesses enhance their societal and environmental efforts, ensuring a responsible and effective approach to reaching and engaging their target audience across New Zealand and Australia.

Serviceable Locations: New Zealand, Australia

Sustainable Events & Marketing

Sustainable Marketing & Advertising

GoodSense Sustainability Actions

Certified B Corporation

In July 2022, we became a Certified B Corporation, one of the first eighty companies in Aotearoa to do so.

12 13

Flexible working and less travel

We make the most of 21st technology to deliver great client service and flexible working with minimal travel. Our team operate from a network of home offices connected by a cloud-based phone system, video conferencing and a secure social network/intranet for document sharing and communication. This approach supports the quality of life of our team members and minimises our use of space and pointless travel.

8 9 13

Track and offset flights

We plan diaries and trips to make the most of any fossil fuel we burn and use public transport and cycle when we can. We track and offset all our flights and our two owner-Directors’ car use with Toitū Envirocare.

11 13

Called for climate action

We joined dozens of other businesses to call for urgent climate action in November 2016 and we speak out in the media about inequality, wasteful sales promotions and greenwash.

10 12 13

Pro bono sustainability sharing

Our volunteer work to create change since 2010, through freely sharing what we know, includes workshops, panels, guest lectures, media interviews and pro bono support on sustainability communications, greenwash and ethical business.

4 12 13

See All (7)

GoodSense Sustainability Commitments

2026

Masterclass in 2026

Communicating Sustainability Masterclass 2026 will be a day of hands-on learning led by industry experts, with topics including trust and authentic sustainability storytelling, greenwashing and greenhushing, reducing the carbon footprint of digital communications, and practical and ethical uses of AI for sustainability communications.