Good & Fugly

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Good & Fugly Sustainability Actions

Works with local growers

Good & Fugly says it partners with local Australian growers to sell seasonal fruit and vegetables. The idea is to help farmers find a market for produce that may not fit normal shop standards because of its shape or size. This can help reduce waste and give growers another sales channel. The brand frames this as support for Australian farming and a more practical food system.

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Donates meals with each box

The brand says that for every box sold, four meals are donated to people in need through OzHarvest, a food rescue charity that redistributes surplus food. This links each purchase to a social impact outcome. The claim is about hunger support rather than a direct environmental action, but it still sits within the brand’s wider impact model.

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Uses home delivery boxes

Good & Fugly sells fruit and veg boxes for homes and businesses, including one-off orders and subscriptions. The boxes are designed around different household sizes and produce preferences. While delivery services can create packaging and transport impacts, the page mainly presents the model as a way to move seasonal produce from growers to customers more efficiently.

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Built with OzHarvest Ventures

The brand says it was created with OzHarvest Ventures and chef and farmer Matt Moran. OzHarvest is a food rescue organisation that helps redirect surplus food to people who need it. The partnership suggests the business was set up with social impact in mind, especially around food access and support for growers.

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About Good & Fugly

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