Girafon Bleu Sustainability - SustainabilityTracker.com

What do our labels mean?

Girafon bleu is a French outdoor lifestyle and apparel brand founded in Annecy in 2020. Its sustainability position is centred on clothing production using organic cotton, GOTS-labelled materials, upcycling, and the use of deadstock from French luxury brands. The brand also refers to Fair Wear Foundation and Oeko-Tex® labels on its products. Beyond materials and production, Girafon bleu links its business to giraffe conservation by donating part of each order to a partner association in Niger and supporting local communities through micro-credit.

About Girafon Bleu

Status
Unverified

Website
Visit Website

Employees
1 - 5

Country
France

Girafon Bleu Sustainability Actions

Uses organic and labelled materials

At girafon bleu, we strive to source (research and select) environmentally friendly raw materials to make our clothes. The brand says its basics, such as t-shirts and sweatshirts, are made from 100% organic cotton fabric with the GOTS label. It also lists the Fair Wear Foundation Label, GOTS, PETA vegan approved, and the Oeko-Tex® certificate on its product pages.

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Uses upcycling and deadstock

For its shirts, Girafon Bleu chose an eco-responsible method of making new pieces through upcycling. It recovered rolls of fabric that had been dormant for years in sheds and bought dead stock from French luxury brands to transform into new high quality garments. The brand says these practices reduce textile waste and promote responsible consumption by avoiding the production of new materials.

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Donates to giraffe protection

On each order, we donate up to €5 to the Association pour la Sauvegarde des Girafes au Niger. Girafon bleu says it has reversed more than 10,000 € for the protection of giraffes and for local populations. The brand also says it finances the protection of giraffes at each product sold.

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Supports local communities

To support the local populations who live with giraffes, Girafon Bleu created the "blue giraffe micro-credit". Awarded to women's groups in the region, this microloan helps develop the area and support the giraffes, women, men and children who live there.

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Visits partner work in Niger

The girafon bleu team undertakes to visit Niger every year to observe the efforts put in place by its partner ASGN to protect giraffes. The brand says it goes on site to check that the funds donated really serve the cause of the giraffes.

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