FutureBrand Australia Sustainability - SustainabilityTracker.com

Sustainability Summary

This is an unclaimed profile. FutureBrand Australia has not joined Sustainability Tracker to verify their sustainability credentials. We gathered what we could from public sources.

What do our labels mean?

FutureBrand Australia presents ESG as part of its brand and strategy work, with content focused on how environmental, social and governance issues intersect with branding, marketing and business performance. The company has publicly discussed ESG at industry events and has linked its own practice to social and environmental impact through B Corp certification. Its sustainability-related content also highlights pro bono brand transformation work for not-for-profit organisations working across autism support, low vision services, cancer research, economic inclusion, environmental conservation and social services.

About FutureBrand Australia

Status
Unverified

Website
Visit Website

Employees
5 - 25

Country
Australia

FutureBrand Australia Sustainability Actions

Re-certified as a B Corp

FutureBrand in Australia has just Re-Certified as a B Corp for another three years. B Corp Certification recognises companies that meet rigorous standards of social and environmental performance, governance and transparency.

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Pro bono work for not-for-profits

Over the past five years, the team has dedicated significant time providing its brand transformation services – 'pro bono' – to not-for-profit organisations working across causes such as autism support, low vision services, cancer research, economic inclusion, environmental conservation and social services. In total, that represents the equivalent of more than $550,000 of time invested and donated to purpose-driven work.

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Hosted ESG panel discussion

ESG: Untangling the riddle wrapped in a mystery hidden inside an acronym was the topic discussed at this year's Mumbrella Finance Marketing Summit as part of a panel discussion moderated by FutureBrand Australia’s Head of Strategy, Victoria Berry, and featuring business leaders from across the spectrum.

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Linked ESG to branding

Victoria Berry said there are parallels between ESG and the way branding has evolved over the past few decades, from what was once a discreet initiative that sat to the side of the core business strategy to what is now a fully-integrated platform for product, service and everyday experience delivery.

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