Frankly My Dear Store

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Frankly My Dear Store Sustainability Profile

Frankly My Dear Store is not currently tracking sustainability.

Sustainability Summary

  • Good On You - Not found
  • Ethical Consumer - This information is locked, visit Ethical Consumer's website
  • B Corp - No
  • Trustpilot - 4.3/5 (102 reviews)
  • This is an unclaimed profile. Frankly My Dear Store has not joined Sustainability Tracker to verify their sustainability credentials. We gathered what we could from public sources.
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Frankly My Dear Store is a small Australian jewellery brand that sells personalised and permanent jewellery. Its public pages say the business makes pieces in Australia, uses stainless steel, and keeps packaging to a minimum. The brand also says its jewellery is nickel free, hypoallergenic, and water resistant, which may matter to people with sensitive skin. There is no public sustainability report or detailed ESG data in the material provided, so the picture is mostly based on the brand’s own website and a few third-party mentions. Independent review data is positive, but it does not assess environmental or labour practices in depth.

Positive Sentiment Found
Public sentiment is broadly positive in the material provided. Trustpilot shows a 4.3 out of 5 rating based on 102 reviews for Frankly Collective, which appears to be the same brand family or store name used in search results. The brand’s own site also highlights customer praise for fast shipping and attractive products, and its Pinterest account is marked as a verified merchant. These signals suggest customers like the products and service, but they do not prove strong ESG performance. The Commons Earth also lists sustainable brands and says it rewards shopping at brands that are measurably lowering emissions, but the provided snippet does not clearly show Frankly My Dear’s own profile or score there.

Frankly My Dear Store Sustainability Actions

Minimal packaging approach

The brand says it keeps packaging to a minimum and sends invoices by email to avoid paper waste. It also says orders usually go in one tote bag unless extra packaging is requested. This is a simple waste-reduction step, but the company does not publish data on how much packaging it saves or what the tote bags are made from.

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Jewellery made in Australia

Frankly My Dear says its jewellery is handmade in Australia. It also says the business started with two women and has grown from market stalls into stores in Queensland. Making products closer to home can sometimes reduce transport needs, but the brand does not publish supply chain details, factory information, or emissions data.

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Nickel-free product design

The brand says its jewellery is nickel free and hypoallergenic, meaning it is designed to be less likely to irritate skin. It says this was important because both founders have nickel allergies. This is mainly a product health and comfort claim, not a full sustainability measure, but it does show attention to safer materials for some customers.

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Is Frankly My Dear Store Sustainable? info Welcome to Sustainability Tracker! Click to learn more.

Sustainable Development Goals

Frankly My Dear Store is committed to advancing these Global Goals to promote prosperity for people & planet.

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Frequently Asked Questions

Has Frankly My Dear Store published a sustainability report?

Confidence: Low. As of July 2026, Frankly My Dear Store has not publicly shared a sustainability report in the material provided. The brand’s website mentions a few sustainability-related practices, such as minimal packaging and emailed invoices, but it does not publish a formal report with targets, emissions data, or progress updates. Consumers who want more detail may need to ask the brand directly for its sourcing, packaging, and waste information.. Sources: Frankly My Dear FAQ, Frankly My Dear sustainability page - https://www.franklymydearstore.com/pages/faq?srsltid=AfmBOorkSR8LQR1E0t5nELutpjtjpP83PqCz1888XyW048aemVl0YQPC, https://www.franklymydearstore.com/?srsltid=AfmBOooEv2Er6rwnt4s4pLJvEi9DmvGr5dXAC0dq5LaKiPYkkdpzJUle/sustainability

What is Frankly My Dear Store's sustainability rating?

Confidence: Moderate. As of July 2026, Frankly My Dear Store does not have a public sustainability rating from Good On You in the material provided, and it is not shown as a certified B Corp. The clearest third-party signal is customer feedback: Trustpilot shows 4.3 out of 5 from 102 reviews for Frankly Collective, which suggests strong general satisfaction but does not measure sustainability. There is not enough independent ESG scoring to give a stronger rating.. Sources: Trustpilot, B Corp - https://www.trustpilot.com/review/franklycollective.com, https://www.bcorporation.net/

What sustainability certifications does Frankly My Dear Store have?

Confidence: Low. As of July 2026, no sustainability certifications are publicly confirmed in the material provided. The brand says its jewellery is nickel free and hypoallergenic, but that is a product claim, not a formal certification. There is also no evidence here of B Corp status, ISO 14001, or similar environmental standards. Consumers who want certified proof should ask the brand for documents or product-specific certificates.. Sources: Frankly My Dear FAQ, B Corp - https://www.franklymydearstore.com/pages/faq?srsltid=AfmBOorkSR8LQR1E0t5nELutpjtjpP83PqCz1888XyW048aemVl0YQPC, https://www.bcorporation.net/

What is Frankly My Dear Store's carbon footprint?

Confidence: Low. As of July 2026, Frankly My Dear Store has not publicly disclosed a carbon footprint in the material provided. There are no published figures for Scope 1, 2, or 3 emissions, which are the standard ways companies measure direct emissions, energy use, and supply-chain emissions. The brand does mention minimal packaging and Australian-made products, but those points are not enough to calculate its footprint. Consumers can ask the brand whether it tracks emissions or plans to publish them.. Sources: Frankly My Dear sustainability page, Frankly My Dear FAQ - https://www.franklymydearstore.com/?srsltid=AfmBOooEv2Er6rwnt4s4pLJvEi9DmvGr5dXAC0dq5LaKiPYkkdpzJUle/sustainability, https://www.franklymydearstore.com/pages/faq?srsltid=AfmBOorkSR8LQR1E0t5nELutpjtjpP83PqCz1888XyW048aemVl0YQPC

Is Frankly My Dear Store's packaging sustainable?

Confidence: Moderate. As of July 2026, Frankly My Dear Store says it keeps packaging to a minimum and emails invoices to avoid paper waste. That suggests a basic effort to reduce unnecessary materials. However, the brand does not say whether its tote bags, gift boxes, or other packaging are recycled, recyclable, or reusable. So the packaging approach looks lighter than average, but it is not fully documented as sustainable.. Sources: Frankly My Dear FAQ - https://www.franklymydearstore.com/pages/faq?srsltid=AfmBOorkSR8LQR1E0t5nELutpjtjpP83PqCz1888XyW048aemVl0YQPC

Is Frankly My Dear Store ethical in its supply chain and labour practices?

Confidence: Low. As of July 2026, there is not enough public information to judge Frankly My Dear Store’s labour or supply-chain practices. The brand says its jewellery is handmade in Australia and that the business has grown to more than 35 staff, but it does not publish supplier lists, factory audits, wage data, or worker policies. That means there is no independent evidence here to confirm how ethical the full supply chain is. Consumers can ask for sourcing and labour standards before buying.. Sources: About Us, Frankly My Dear sustainability page - https://www.franklymydearstore.com/pages/about-us?srsltid=AfmBOoob8bo3b1roWZoWBNWjlvrU9mTqg0SzAg6cIO0TWc8ruUXEBhUO, https://www.franklymydearstore.com/?srsltid=AfmBOooEv2Er6rwnt4s4pLJvEi9DmvGr5dXAC0dq5LaKiPYkkdpzJUle/sustainability

What is Frankly My Dear Store doing about sustainability?

Confidence: Moderate. As of July 2026, Frankly My Dear Store says it is taking a few small steps: it keeps packaging to a minimum, emails invoices to reduce paper use, and makes jewellery in Australia. It also uses stainless steel in many products, which it describes as water resistant and nickel free. These are useful product and waste-reduction choices, but the brand has not published a full sustainability plan, emissions data, or formal targets. Consumers wanting more detail may need to request it directly.. Sources: Frankly My Dear sustainability page, Frankly My Dear FAQ - https://www.franklymydearstore.com/?srsltid=AfmBOooEv2Er6rwnt4s4pLJvEi9DmvGr5dXAC0dq5LaKiPYkkdpzJUle/sustainability, https://www.franklymydearstore.com/pages/faq?srsltid=AfmBOorkSR8LQR1E0t5nELutpjtjpP83PqCz1888XyW048aemVl0YQPC

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