Sustainability Summary

This is an unclaimed profile. Fraction Drinks Ltd has not joined Sustainability Tracker to verify their sustainability credentials. We gathered what we could from public sources.

Fraction Drinks Ltd Sustainability Profile

Sustainability Summary

This is an unclaimed profile. Fraction Drinks Ltd has not joined Sustainability Tracker to verify their sustainability credentials. We gathered what we could from public sources.

What do our labels mean?

Fraction Drinks Ltd, trading as Quarter Proof, is a London-based spirits brand focused on mid-strength products at 15% ABV. Its sustainability-related positioning is centred on moderation and a lower-alcohol drinking experience, with the brand describing its approach as offering “same ritual, same flavour, but a fraction of the alcohol, calories and sugar.” The company says it uses a process called “fractionation” to reduce alcohol content, and it has also been described as a B Corp Certified and 1% for the Planet member, donating 1% of annual revenue to environmental causes. The brand’s sustainability-related information is limited, but it is explicitly linked to environmental giving and a lower-impact drinking proposition.

About Fraction Drinks Ltd

Status
Unverified

Website
Visit Website

Employees
1 - 5

Country
United Kingdom

Fraction Drinks Ltd Sustainability Actions

Launched 15% ABV spirits

Crafted at 15% ABV, Quarter Proof’s range offers a unique alternative to full-strength and non-alcoholic options – delivering full flavour with a more balanced approach to alcohol. The brand’s lineup includes a Blanco Agave Spirit, Three Grain Spirit, and London Dry Spirit – each designed for the modern drinker who values both taste and moderation.

Uses fractionation process

How do we achieve the same flavour at a lower ABV? Working with our principal scientist Anthony, we've turned the concept of distillation on its head. We call it Fractionation.

B Corp and 1% member

Quarter Proof’s commitment extends beyond quality and innovation – the brand is proudly B Corp Certified and a 1% for the Planet member, donating 1% of annual revenue to environmental causes.

12 13 15

Joined Proof Drinks portfolio

Quarter Proof, the UK’s largest Mid-Strength Spirits brand, is proud to announce its official partnership with leading drinks distributor Proof Drinks. This exciting collaboration marks a major milestone for the growing category of Mid-Strength Spirits and positions Quarter Proof for accelerated national expansion across all channels.