Fraction Drinks Ltd Sustainability Profile

Fraction Drinks Ltd, trading as Quarter Proof, is a London-based spirits brand focused on mid-strength products at 15% ABV. Its sustainability-related positioning is centred on moderation and a lower-alcohol drinking experience, with the brand describing its approach as offering “same ritual, same flavour, but a fraction of the alcohol, calories and sugar.” The company says it uses a process called “fractionation” to reduce alcohol content, and it has also been described as a B Corp Certified and 1% for the Planet member, donating 1% of annual revenue to environmental causes. The brand’s sustainability-related information is limited, but it is explicitly linked to environmental giving and a lower-impact drinking proposition.