Four Drunk Parrots

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Four Drunk Parrots Sustainability Actions

Explained iOS 14 impacts

Apple’s iOS 14 software update will prohibit certain data collection and sharing with advertisers and data brokers unless people opt-in to tracking via a prompt on their devices. The article explains that information will be incomplete, conversions through Facebook ad campaigns will be hit hard, and Custom Audiences will be compromised.

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Outlined preparation steps

The article sets out five practical steps to help prepare for the iOS 14 Apple update: become verified with Facebook ads, cut down to 8 conversion events, get a historical perspective, communicate the impacts internally, and change course by experimenting with campaigns that rely less on Facebook.

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What do our labels mean?

Certified B Corporation Logo

Certified B Corporation
1% for the Planet Logo

1% for the Planet

About Four Drunk Parrots

  • Status
  • Unverified
  • Employees
  • 5 - 25
  • Country
  • Australia

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