EMBR Jewellery

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EMBR Jewellery Sustainability Actions

Switched to recycled metals

The brand states that it made a 2020 commitment to use only recycled metals in its jewellery production. It frames this as a way to reduce reliance on newly mined gold and silver, noting that existing metals already in circulation can be reused instead of extracted again. The published material presents this as part of a broader effort to lower environmental impact through material choices and product development decisions.

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Uses lab-grown diamonds

Since launching its first diamond collection in 2019, the brand says it has worked exclusively with lab-grown diamonds. Its sustainability page describes these stones as chemically and physically identical to mined diamonds, while also noting that their production is still energy-intensive. The brand positions this approach as a way to avoid the social and environmental impacts associated with conventional diamond mining.

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Started jewellery recycling

In 2020, the brand launched its Re/Make Jewellery Recycling Programme in the UK. The programme allows customers to return unwanted jewellery in exchange for store credit, and the recovered metals are reintroduced into the supply chain. The brand also says it recycles deadstock and faulty items through a Birmingham metal refinery, which melts the material down and reforms it into rods for jewellery production.

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Sets supplier standards

The brand says it works with suppliers in India, Thailand, Italy and China and only partners with those that can meet its Supplier Code of Conduct. It states that new suppliers are checked for alignment with its standards, including fair living wages and health and safety processes. The published material also says suppliers have verified third-party audits and are certified by the Responsible Jewellery Council.

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Donated charity sale profits

The brand says that past Charity Sample Sales donated 100% of profits to Women for Women, Solace Women's Aid and the Malala Fund. It also says it has joined the UN Women’s Empowerment Principles and describes its charitable activity as part of a wider commitment to gender equality and support for women and girls.

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