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Elle & Elka Sustainability Actions

Sustainability issue on recycled paper

ELLE UK dedicated a September issue to sustainability and stated that the edition was printed on 100% recycled paper. The issue brought together voices from different industries to discuss environmental awareness and ethical consumption, and it used the magazine’s print and digital channels to promote climate-related discussion. The publication also said it would spotlight sustainable designers and campaigners, and encourage readers to adopt lower-impact habits.

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Internal magazine practice changes

In connection with its sustainability issue, ELLE said it would change several working practices. These included considering the environmental conditions of magazine production, measuring the business’s environmental impact, working more closely with suppliers, eliminating single-use plastics in offices and photo shoots, and using recycled set props where possible. The publication also said it would use its media reach to raise awareness of climate issues.

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Editorial focus on sustainable fashion

ELLE UK has maintained a sustainability section that covers topics such as sustainable fashion, circular fashion, rental, resale, repair, and lower-impact beauty. The site also publishes explainers on sustainable materials and shopping practices, and features coverage of designers and brands positioned as more responsible options. This indicates an ongoing editorial emphasis on sustainability education rather than a product-based ESG programme.

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Inclusive sustainability commentary

ELLE published commentary arguing that sustainable fashion must be more inclusive and socially aware. The article linked environmental issues with social justice, highlighted the role of underrepresented communities in shaping solutions, and referenced collaboration models such as shared ownership with artisans. The piece positioned sustainability as a broader cultural and social issue, not only a materials or consumption question.

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