Don’t Panic London

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Don’t Panic London Sustainability Actions

Published ESG marketing guidance

Published "Strategies to Communicate ESG in Your Marketing Campaigns" on 24 Mar 2025. The article explains that ESG campaigns play a key role in driving positive change, addressing industry-wide issues and communicating achievements and progress. It advises businesses to forward plan ESG marketing, look inside their own operations, test the waters, partner with the pro’s, avoid over-claiming, be transparent, be memorable, and keep up the good work.

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Advised on governance and ESG

Published "3 ways to improve your ESG score: Governance" on 19 Jul 2025. The article says governance scores are measured on transparency, corporate social responsibility, and stakeholder engagement, and it sets out ways to improve ESG performance, including scrutinising supply chains, ensuring operations are in line with the UN Guiding Principles on Business and Human Rights, conducting a water audit, and making sure pensions do not invest in harmful practices.

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Produced climate campaign film

Posted a LinkedIn update about a new film for Stamp Out Poverty and Global Citizen. The post says the film exposes the luxury aviation sector’s carbon footprint and calls for a global solidarity levy on premium air travel, with the transcript stating that private jets emit more CO2 per hour than most people do in a year.

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Worked on cause-led campaigns

The agency’s sustainability-related examples include campaigns for Save the Children, Greenpeace, the National Autistic Society, Oxfam, WaterAid, Shelter, and Global Witness. The content describes issue-led work such as "Most Shocking Second a Day" for Save the Children, "Everything Is Not Awesome" for Greenpeace, and a Global Witness film that prompted HSBC to alter its lending practices for logging companies.

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Positioned as a B Corp

In its 2026 agency profile, Don't Panic London describes itself as "B Corp certified, independent," and says it is built on the belief that campaigns should earn their audience rather than rent it. The profile also says the agency works with brands and charities on campaign strategy and earned-media firepower.

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What do our labels mean?

Certified B Corporation Logo

Certified B Corporation

About Don’t Panic London

  • Status
  • Unverified
  • Employees
  • 25 - 100
  • Country
  • United Kingdom

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