Di Nuovo Recycled Wear

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Di Nuovo Recycled Wear Sustainability Actions

Sells pre-loved designer fashion

Di Nuovo focuses on curated pre-loved designer clothing, shoes, bags, and accessories. Selling second-hand items can help extend the life of garments that already exist, which is a simple way to cut waste compared with buying new. The brand says it has specialised in this model for more than 25 years and adds new arrivals daily. This is a resale model, so the main sustainability benefit comes from reuse and keeping clothes out of landfill for longer.

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Encourages rethink, recycle, reduce

On its sustainability page, Di Nuovo says it encourages people to rethink, recycle, and reduce. It links this message to the large amount of clothing made each year and the amount that ends up in landfill. The brand says shopping with it can reduce a customer’s fashion footprint. This is a general sustainability claim, and the material does not show independent proof of the size of the impact.

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Donates unsold items monthly

Di Nuovo says it donates unsold consignment items each month to support charity causes. Consignees can also choose to donate their items instead of collecting them. The donated pieces go to a monthly charity rack, where they are sold at a lower price and the money goes to Kibera Pad Co. The brand also says it donates items to Lou’s Place, an Australian non-profit that supports women who have experienced complex trauma.

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Supports menstrual health charity

The brand says proceeds from its charity rack go to Kibera Pad Co., which provides sanitary products to young women in Kibera so they can stay in school and avoid missing class because of periods. This is a social impact action rather than an environmental one, but it still sits within ESG because it supports health, education, and gender equality.

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Donates to women’s support service

Di Nuovo also says it donates items to Lou’s Place, an Australian non-profit that supports women who have experienced complex trauma. The material does not give more detail on how often this happens or how much is donated, but it shows the brand is using some unsold stock for social support rather than disposal.

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Uses resale to cut waste

The brand’s wider business model is built around resale and consignment rather than new production. That matters because the fashion industry creates a lot of waste, and reusing existing items can lower demand for new manufacturing. The brand’s own site frames this as a way to help build a cleaner and more sustainable fashion industry.

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