Daniela Drei

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Daniela Drei Sustainability Actions

Founded in the 1960s

Giovanna Padovani, foundress of Daniela Drei, takes her first steps in the fashion world in the ‘60s. She contributed to the rapid metamorphosis of Italian fashion system and spread craft workers of Italian knitwear all over the world.

Creative direction changed in 1990

In 1990 Daniela Drei, firstborn of Mrs. Padovani, takes the helm of the creative direction and brings a breath of fresh air: the total look.

Headquarter opened in Bologna

In 2000, the Headquarter in Bologna was inaugurated and the company opened towards Eastern European and Russian markets.

Customer-centric management

The brand defines itself as an azienda Customer Centric, with a process of targhetizzazione inclusiva, to align the product with the requests of the contemporary market. The management change is centered on customer care, from the design of the collection to sales, and the whole company is involved in this growth process.