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Cultnaked Sustainability Actions

Discussed sustainable luxury trends

Luxury has always been about value — but what we value is changing fast. The discussion moved beyond status symbols and into something much more relevant: wellbeing, human connection, and meaningful experiences. The speakers, Ashley McDonnell, Mary Furtas (CULTNAKED), Carlota Rodben (Beyond Luxury Group), Jonathan Siboni (Luxurynsight), and Alana Murrin (SAINT Studios), explored how luxury is evolving.

Linked to circular economy research

Our article 'Luxury in the Circular Economy' is now published in Journal of Consumer Behaviour. In this article with Charlène Berger Arne De Keyser and Katrien Verleye, we study how to engage luxury consumers with the circular economy. Rather than a "one-fits-all" strategy, we find that there are several different paths through which consumers embrace circularity.

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Highlighted sustainability in luxury

In the past decade, fashion and luxury brands have invested a lot of time and money to help preserve the environment and minimize waste and pollution. It’s been a trial-and-error process. Some projects have made a difference, while others have allowed brands simply to tick the “sustainability” box.

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