Creed

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Creed Sustainability Actions

Crafted in Fontainebleau

Creed fragrances continue to be crafted in its dedicated maison in Fontainebleau, France, maintaining Millésime quality standards through the use of the finest and rarest natural ingredients. Each Creed fragrance is crafted with care in its artisanal facility near Fontainebleau, France – where ingredients are weighed, blended, and macerated predominantly by hand to uphold the House’s exacting standards.

Reopened Regent Street boutique

House of Creed announced the reopening of its flagship store on London’s Regent Street, housed within the Grade II listed 1920s Quadrant Arcade. The light-filled, two-storey space showcases the full array of Creed’s offerings, including perfumes and body care, and the interior design uses refined materials such as Verde Luana marble, American walnut panelling, brushed brass, and a rich palette of textures and fabrics.