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Cotton On Sustainability Actions

Published The Good Report

Cotton On launched its first impact report on 15 December 2021 and said it would report on its work every year after that. The report groups its sustainability work into five areas, including responsible materials, cotton sourcing, plastics and packaging, carbon, partnerships, and people. This matters because a public report gives readers a way to track what the company says it is doing over time, instead of relying only on broad claims.

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Removed single-use bags

Cotton On said it removed plastic shopping bags from its global store network, starting in New Zealand in October 2018 and reaching its goal in April 2019. It said this stopped 38 million plastic bags from entering the environment each year. It also encouraged shoppers to bring their own bags or buy a paper bag made with recycled content. This is a clear packaging and waste action.

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Expanded circular fashion work

Cotton On says it is building resale, reuse, and recycling pathways so products and fibres stay in use for longer. It names partners such as Thread Together in Australia, World Vision in the US, and eBay Australia. The company also says it works with textile recycling partners to divert faulty goods from landfill. These steps fit the idea of circularity, which means keeping materials in use instead of throwing them away.

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Improved materials and denim

Cotton On says it is choosing more reduced-impact materials, including recycled and organic fibres, and using water-saving technology in denim production. Good On You also says the brand uses some lower-impact materials and recycles some textile offcuts. The Commons Earth adds that the brand uses materials with certifications such as GRS, GOTS, RCS, and OCS, which are standards for recycled or organic content. These actions point to a push to lower material impact, even though the brand still relies heavily on high-impact fibres.

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Tracked emissions and energy

The Commons Earth says Cotton On publicly reports company-level emissions, including a breakdown by scope, which means it separates direct emissions, purchased energy, and supply chain emissions. It also says the brand has science-aligned emissions reduction targets for the short and long term, and that it is working toward 100% renewable energy across operations by 2030. The brand’s own site also says it is reducing energy use and increasing renewables in stores and logistics.

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Supported nature projects

Cotton On says it backs projects that restore ecosystems and protect biodiversity, including tree planting and reef conservation. Its foundation page says it supports education, mental health, and environmental projects, and that it has raised more than $200 million over 18 years. These projects are part of its wider social and environmental work, although the pages do not give full detail on the environmental results of each project.

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