Cotton On

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Cotton On Sustainability Actions

Published its first impact report

Cotton On launched its first impact report on 15 December 2021 and said it would report every year after that. The report groups its sustainability work into areas such as materials, cotton sourcing, plastics and packaging, carbon, partnerships, and people. A public report like this gives outside readers a way to track what the company says it is doing over time.

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Removed single-use shopping bags

Cotton On said it removed plastic shopping bags from its global store network, starting in New Zealand in October 2018 and reaching its goal in April 2019. It said this stopped 38 million plastic bags from entering the environment each year. It also told shoppers to bring their own bags or use a paper bag made with recycled content.

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Built circular fashion partnerships

Cotton On says it is creating resale, reuse, and recycling pathways so products and fibres stay in use for longer. It names partners such as Thread Together in Australia, World Vision in the US, and eBay Australia. It also says it works with textile recycling partners to divert faulty goods from landfill. Circularity means keeping materials in use instead of throwing them away.

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Improved materials and denim

Cotton On says it is using more reduced-impact materials, including recycled and organic fibres, and lower-impact production methods. It also says it uses water-saving technology in denim production. Good On You says the brand recycles some textile offcuts, and The Commons Earth says it uses some certified materials such as GRS, GOTS, RCS, and OCS, which are standards for recycled or organic content.

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Tracked emissions and energy

The Commons Earth says Cotton On reports company-level emissions, including a breakdown by scope, which means it separates direct emissions, purchased energy, and supply chain emissions. It also says the brand has science-aligned emissions reduction targets for the short and long term. Cotton On’s own site says it is reducing energy use and increasing renewables in stores and logistics.

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Supported nature projects

Cotton On says it supports projects that restore ecosystems and protect biodiversity. It points to large-scale tree planting and reef conservation work through its foundation and other partnerships. These projects are meant to help nature recover and support the communities that depend on healthy land and sea systems.

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Uses a supplier grading system

Cotton On says its supplier grading system includes a dedicated Sustainability pillar. This means suppliers are checked on more than price and speed, and sustainability is part of how the company says it reviews partners. The brand says this helps it understand responsible practices across its supply chain and support partners that share its goals.

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Supports education and community work

Cotton On Foundation says it supports literacy development and school transformation projects in under-resourced communities. A 2025 news item said the foundation has invested over R100 million in South Africa and has reached more than 200,000 young lives globally through education and health work. This is social impact work linked to the wider group.

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