Sustainability Summary

This is an unclaimed profile. Common Good has not joined Sustainability Tracker to verify their sustainability credentials. We gathered what we could from public sources.

Common Good Sustainability Profile

Sustainability Summary

This is an unclaimed profile. Common Good has not joined Sustainability Tracker to verify their sustainability credentials. We gathered what we could from public sources.

What do our labels mean?

Common Good is associated with the Economy for the Common Good movement and Common Good Marketplace, which describes a model where the wellbeing of people and the environment becomes the ultimate goal of business. The content emphasises verified social outcomes, transparency, standardisation and traceability, and says the organisation is redesigning markets to advance the common good. It also references prior work in East Africa distributing clean cookstoves, measuring impact, and using carbon markets and impact investing to direct capital toward measurable outcomes.

About Common Good

Status
Unverified

Website
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Employees
25 - 100

Country
United States

Common Good Services

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Common Good combines its extensive experience in building and scaling innovative businesses with sustainable marketing and advertising strategies, specifically catering to wellness and eco-friendly brands. By leveraging a global network, the agency helps businesses enhance their positive community impact while promoting eco-conscious practices.

Serviceable Locations: Global/Online

Sustainable Events & Marketing

Sustainable Marketing & Advertising

Common Good Sustainability Actions

Distributed clean cookstoves

The founders spent a decade operating social ventures in East Africa through The Paradigm Project and EzyLife. They distributed clean cookstoves to over 180,000 households, impacted 1.1 million people, and saved communities over $22 million in fuel costs.

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Sold carbon offsets

They sold the carbon offsets those projects generated into sophisticated markets, with buyers that included some of the world's largest tech and sustainability companies.

Built impact methodology

CGM applies the same architecture to social outcomes. Standardized units (VIAs). Independent verification. A public marketplace. The core innovation is transforming measured, verified improvements in human well-being into assets, not offsets.

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Moved endowment to impact

Chicago-based Builders Vision will announce today that its Builders Initiative Foundation has moved 90% of its endowment into “mission-related” investments — investments in keeping with Builder’s broader goals of sustainability and equity.

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