Brava Lingerie

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Brava Lingerie Sustainability Actions

Switched to reusable mailers

Brava says it now uses HEROPACK shipping mailers for online orders. These mailers have two adhesive strips, so they can be reused before being thrown away. The company also says it wraps orders in recyclable tissue paper and has changed its gift ribbon to a more environmentally friendly option. These steps are aimed at cutting waste from packaging, which is one of the main environmental issues for online retail.

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Asked suppliers to cut plastic

Brava says it has asked suppliers to stop using poly bags in orders where possible. It says many suppliers now use compostable options or have reduced plastic use. This is a supply chain change, meaning the company is trying to influence how products are packed before they reach customers. The goal is to reduce plastic waste across the business, not just in its own stores.

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Supports longer-lasting products

Brava says it tries to avoid fast fashion by focusing on bras, lingerie, and swimwear of higher quality. It says it invests in products that should last longer and teaches customers how to get more use from them. In plain terms, this means the company is trying to reduce waste by encouraging people to keep and wear items for longer instead of replacing them quickly.

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Supports charities with bras

Brava says it donates bras, sports bras, briefs, and maternity bras to several charities and community groups, including Thread Together, Fitted for Work, Support The Girls, St Kilda Gatehouse, The Sports Bra Project, and the Caroline Chisholm Society. These donations help people who may not be able to afford suitable underwear or sports gear. The company also says staff volunteer at some charity events.

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Supports sustainable brands

Brava says it supports sustainable and ethically minded brands such as Nala, Underwear for Humanity, and Tani Clothing. It also says it stocks sustainable product lines from some regular brands when those lines are available. This shows Brava is trying to give more shelf space to products it sees as lower impact, although the company does not publish detailed proof for how those brands are assessed.

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