Brabantia Sustainability - SustainabilityTracker.com

Sustainability Summary

This is an unclaimed profile. Brabantia has not joined Sustainability Tracker to verify their sustainability credentials. We gathered what we could from public sources.

What do our labels mean?

Brabantia presents sustainability as central to its business, stating that it has cared for people and the planet since the beginning of the company. Its stated goal is to be 100% circular by 2035, with a focus on circular design, safer materials, clean wastewater, renewable energy, recycled production waste, recycled or biobased materials, and recyclable products. The company also reports B Corp certification from March 2023 and says it offers at least 700 Cradle to Cradle certified products. Its sustainability content emphasises durable products, waste separation, food storage to prevent waste, and drying laundry naturally.

About Brabantia

Status
Unverified

Website
Visit Website

Employees
100 - 500

Country
Netherlands

Brabantia Sustainability Actions

B Corp certification

Official B Corp certification for Brabantia from March 2023. B Corps (an abbreviation of 'Benefit Corporations') are companies recognised for their positive impact on people and the environment. This certification is an incredible recognition and is in line with our goal of moving towards 100% circular design by 2035.

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Progress on circular design

In 2024, our recyclability rate dropped to 83%, reflecting a more honest, transparent accounting. In 2024, we made strong progress thanks to the expanded use of green electricity in our Chinese production facilities. This year we have maintained our target of 100% clean wastewater. In 2024, we increased to 43%, thanks to broader use of recycled cardboard and plastic in our packaging, which we began including in our measurements.

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Cradle to Cradle products

In 2024, more products received Cradle-to-Cradle Silver certification, bringing the share of in-house produced items with C2C certification to 83%. Today, Brabantia offers at least 700 Cradle-to-Cradle certified products, including 206 at Silver level—a result that reflects our commitment to meaningful, circular design.

Recycled material in products

Brabantia already scores 33% on use of recycled material in 2021 - 94% of the material of our products can be recycled after use to make new products. A beautiful example: The NewIcon Pedal Bin 30 litres in Matt Steel is made of 68% recycled material (37% household waste and 31% industrial waste). Already 99.9% of this model can be reused.

StepUp pedal bins

The new StepUp Pedal Bins are made from and for recycled waste. They are affordable and space-saving too, so you can easily put two or three of them together. And after use, they are 99% recyclable. Their production is also made from 91% household waste. The StepUp collection is made to last. In addition, we offer a 10-year warranty. If something is broken, we will provide a replacement part or a replacement product.

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Brabantia Sustainability Commitments

2035

100% circular by 2035

Our goal is to be 100% circular by 2035.

2035

100% circular design

We’re making the move to 100% circular design by 2035.

2035

Circular design pillars

We want 100% material health, 100% clean wastewater, 100% renewable energy, 100% recycled production waste, 100% recycled/biobased materials and 100% recyclable products.