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Baron Sustainability Commitments

2025

Embed ESG across divisions

To consistently embed the ESG principles in all business divisions, we will take the following steps: clear responsibilities and target agreements for ESG topics in all divisions; regular reporting and review of target achievement at the management level; incorporation of ESG criteria into decision-making processes and incentive systems; targeted training and sensitisation of all employees; transparent communication of ESG progress to stakeholders; establishing the role of ESG Officer in all Alphabet markets.

2025

Develop ESG dashboard

We are currently developing a data-driven ESG dashboard together with Jan Widenmann, our Chief Digitalisation Officer. It will give all relevant departments direct access to consistent, up-to-date ESG data, enabling them to monitor progress, identify optimisation potential, and take targeted action.

2025

Continue annual reporting

Alphabet voluntarily publishes an annual sustainability report to track progress on its ESG goals and to ensure transparency across all defined material topics. We will continue this reporting practice in the future to remain fully transparent not only to our external stakeholders but also to our employees.