AM Eyewear Sustainability Profile

AM Eyewear is an Australian eyewear brand that says it focuses on long-lasting design, comfort, and lower-impact materials. Its own site says it uses bio-based acetate, bio-based lenses, green energy in offices and warehouses, and recycled materials in some packaging and cases. Independent coverage from Good On You rates the brand “Good” overall, with stronger marks for planet impact than for labour practices. Good On You notes recycled materials and lower-impact materials, but also says there is little public evidence on packaging reduction, living wages, or a code of conduct. The brand also offers a buy-back program, which can help keep frames in use for longer.

Positive Sentiment Found
Independent sentiment is mostly positive. Good On You rates AM Eyewear “Good” overall, with a 4 out of 5 score for Planet and 3 out of 5 for People. That suggests the brand has made real progress on materials and product design, even if its labour policies are less developed. Good On You says the brand uses a medium share of lower-impact materials, including recycled materials, and that it makes long-lasting products. The brand also appears in Good On You’s values and certifications area with Global Recycled Standard and B Corp listed, although the page does not show a full B Corp certification record for AM Eyewear itself. Trade coverage from MIDO and mivision also presents the brand as combining style with sustainability, which supports a generally favourable public image.

Common Criticisms:
The main criticism comes from Good On You’s labour review. It rates AM Eyewear only “It’s a Start” for People, which means the brand shows some effort but does not publish enough strong evidence on worker protections. Good On You says the final production stage happens in Italy and Japan, which it treats as medium-risk countries for labour abuse, and it found no evidence of a public Code of Conduct or proof that workers are paid living wages. It also says the brand traces most of its supply chain, but not enough to fully reassure shoppers about labour standards. On packaging, Good On You says there is no evidence of strong action to reduce packaging waste. That leaves a gap between the brand’s sustainability claims and what independent assessors can verify.