AlphaFit

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AlphaFit Sustainability Actions

Linked to wellness growth

One article places AlphaFit among gyms that are part of a wider wellness shift in African cities. The piece says fitness and wellness are becoming more important to health, community life, and urban sustainability. It does not give AlphaFit-specific environmental data, but it shows the brand being discussed in a sector linked to healthier lifestyles and more active city living.

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Used B2B and franchise growth

A 2025 article says AlphaFit’s former Head of Marketing & Digital helped expand the brand through digital marketing, B2B partnerships, and franchise marketing across elite sports, government, and education sectors. This is a business growth activity rather than a direct sustainability action, but it is the only source that describes AlphaFit’s recent operating approach in any detail.

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