Aleph Beauty

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Aleph Beauty Sustainability Actions

Uses vegan and cruelty-free formulas

Aleph Beauty says its makeup range is vegan and cruelty-free, which means it does not use animal ingredients and is not tested on animals. The brand also describes its products as made with a people, planet, and animal-friendly approach. This is part of how it presents its wider sustainability and ethics position on its website.

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Uses organic ingredients

The brand says its products include organic ingredients, meaning ingredients grown under standards that limit synthetic chemicals and certain farming inputs. It also says its formulas are skin-first and use bioactive ingredients, which are ingredients meant to have an effect on the skin. These claims are part of its clean-beauty message.

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Uses lower-waste product design

Aleph says it wants to reduce clutter and waste by offering a small set of adaptable, mixable, multi-use products instead of a larger collection. It also says its packaging is designed to leave no trace on the planet. The website does not give detailed packaging data, but it clearly links the product design to less waste.

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Avoids micro-plastics

The brand says its products contain no micro-plastics. Micro-plastics are tiny plastic pieces that can end up in water and soil. This claim suggests the brand is trying to reduce one common source of plastic pollution in beauty products, although the website does not provide testing details or a third-party certification here.

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Makes products in New Zealand

Aleph says its products are made in New Zealand. Local production can sometimes help reduce transport impacts, although the website does not give enough detail to measure that here. The brand also pairs this with its wider claim that its packaging and formulas are designed with sustainability in mind.

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What do our labels mean?

Certified B Corporation Logo

Certified B Corporation

About Aleph Beauty

  • Status
  • Unverified
  • Employees
  • 5 - 25
  • Country
  • New Zealand

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