Alcagüete S.A.S Sustainability Profile

What do our labels mean?

Alcagüete S.A.S. is a food company based in Funza, Cundinamarca, focused on the creation and development of delicious and healthy foods and snacks. Its stated purpose is to help combat malnutrition in a profitable and sustainable manner. The company has been associated with a 1x1 cause-market model, under which each product sold contributes to a social organization working to combat childhood malnutrition in Colombia. It was founded as a small business and later expanded its social and commercial model through alliances and product development.

About Alcagüete S.A.S

Status
Unverified

Website
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Employees
5 - 25

Country
Colombia

Alcagüete S.A.S Sustainability Actions

Founded in 2013

Alcagüete was founded in 2013 as a small business that sold home-made products direct to consumers and at events. Word of mouth was its main communications strategy.

Healthy snacks and malnutrition

Alcagüete produced and sold healthy snacks. A fundamental pillar of the business was its social value proposition of combating childhood malnutrition.

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1x1 cause-market model

This was reflected in the brand and its 1×1 cause-market strategy under which for each product sold, a contribution was made to a social organization working to combat childhood malnutrition in Colombia.

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B Corporation certification

This strategy allowed Alcagüete to become a certified B Corporation® and receive domestic recognition and awards for the social work that was a mainstay of its positioning and differentiation strategy.

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Alliances with charities

To develop its social proposal, it formed alliances with charities working to combat childhood malnutrition, such as: Aeiotú, SoyDoy and Fundación Éxito.

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