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Adviser Ratings Sustainability Actions

Published ESG investing survey

In July 2024, Adviser Ratings published findings from its Financial Advice Landscape Report showing that 54% of consumers said they considered ESG factors when investing, up from 39% the year before. The report also said 25% of clients were asking advisers about ESG, compared with 17% the year before. This is a research and publishing action, not a product claim. ESG means environmental, social, and governance factors, which are used to judge how a company behaves beyond profit alone.

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Reported cost-of-living shift

In December 2023, Adviser Ratings published an article saying that ESG investing had lost momentum during the cost-of-living crisis. It cited a survey of 2,100 Australians and said only 38% were considering ESG in investment decisions at that time. The article also said adviser enquiries about ESG had fallen from 45% to 33% year on year. The piece framed this as a change in consumer priorities, with many people focusing on financial security first.

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Explained greenwashing risks

In a podcast episode published in November 2023, Adviser Ratings discussed ESG, impact investing, and greenwashing. Greenwashing means making a product or company seem more sustainable than it really is. The episode used a case study to explain how investors can tell the difference between genuine sustainability efforts and vague claims. This shows the site is publishing educational content about how to judge ESG claims more carefully.

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