Adore Me Sustainability Profile

Adore Me says it has been working on sustainability since 2019 and has published ESG reports to show progress. Its focus areas are environment, social issues, and governance, which means how it manages its impact on nature, people, and company rules. The brand says it uses product scoring tools, supplier checks, and reporting standards to track progress. Independent sources give a mixed picture. B Corp lists Adore Me as certified, while Good On You rates the brand very poorly on planet, people, and animals. Trustpilot shows strong customer satisfaction overall, but that is about shopping experience, not sustainability. The company also says it is trying to make lower-impact fashion more affordable and easier to buy at scale.

Positive Sentiment Found
Public sentiment is mixed, but there are some clear positive signals. B Lab lists Adore Me as a Certified B Corporation with an overall score of 89.2, which means it met B Lab’s standards for social and environmental performance, accountability, and transparency. The Commons Earth also lists the brand as B Corp certified, although it says the brand is not yet rated on its own sustainability scale. Adore Me’s own ESG reports and press releases also present a more detailed sustainability story than many fashion brands, including product scoring tools, supplier due diligence, and a reported 75% cut in dyeing emissions for one capsule collection. On Trustpilot, the brand has a 4.0 TrustScore from 3,813 reviews, which suggests customers are generally satisfied with the shopping experience, though that score is not a sustainability rating.

Common Criticisms:
Independent criticism is also strong. Good On You rates Adore Me’s related brand listing as “We avoid” overall, with 1 out of 5 for Planet, 2 out of 5 for People, and 1 out of 5 for Animals. Its review says there is little evidence of meaningful action on lower-impact materials, hazardous chemicals, water use, biodiversity, or living wages, and it also flags weak animal welfare policies and limited traceability for animal-derived materials. The rating is based on publicly available information, so gaps in disclosure matter here: if a company does not publish enough verified data, assessors cannot confirm progress. In short, the brand has some formal sustainability structures, but independent reviewers still see major gaps in transparency and impact.