Active Truth

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Active Truth Sustainability Actions

Inclusive sizing range

Active Truth offers clothing in sizes 8–26 and describes this as being “inclusive by design.” This is a social sustainability action because it makes products available to a wider range of body types. The brand also says it was created to solve the problem of clothes that did not fit “real bodies,” which shows a focus on comfort and accessibility rather than a narrow size range.

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Products made for repeat wear

The brand says it makes everyday essentials that are meant to be worn on repeat. That suggests a focus on longer use, which can be better than buying disposable fashion. The site also highlights bamboo basics, activewear, swimwear, loungewear, and travel items, all of which are positioned as practical pieces for regular use rather than one-off trend items.

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Easy returns and exchanges

Active Truth says it offers hassle-free exchanges and easy returns. While this is mainly a customer service feature, it can also reduce waste from poor fit by helping people swap items instead of keeping clothes they will not wear. The brand’s fit focus and broad size range support this approach.

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