Active Feet

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Active Feet Sustainability Actions

Privacy and data handling

Active Feet says it follows Australia’s Privacy Act 1988 and the National Privacy Principles when handling customer data. It states that it does not sell or share personal information with third parties and that it takes reasonable steps to protect the data it holds. The policy also explains that the site may use cookies and tracking tools to understand how visitors use the website. This is a privacy and data protection action, which sits under responsible business practice rather than environmental sustainability.

Footwear fitting service

The company offers free in-store video gait analysis, which is a motion check that helps staff see how a person walks or runs. Its podiatry-trained team uses this to guide customers toward better-fitting shoes. Active Feet says this can improve shoe lifespan and reduce injury risk because people are more likely to buy footwear that suits their needs. This is not a direct environmental program, but it does support longer use of products and may reduce waste from poor-fitting purchases.

Community sponsorship support

Active Feet says it supports local community groups, clubs, teams, and events through sponsorship and collaboration. The company invites people to apply for support and says it wants to help build a healthy and active community. This is a social impact action rather than an environmental one. The material does not give details on how many groups it supports or what outcomes it measures, so the public information is broad rather than detailed.

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