Abrand Jeans Sustainability - SustainabilityTracker.com

Sustainability Summary

Good On You - Not good enough
Ethical Consumer - This information is locked, visit Ethical Consumer's website
B Corp - Not found
Trustpilot - 3/5 (2 reviews)
This is an unclaimed profile. Abrand Jeans has not joined Sustainability Tracker to verify their sustainability credentials. We gathered what we could from public sources.

Abrand Jeans is a denim brand owned by Three By One Pty Ltd. Its public sustainability information focuses on responsible sourcing, water reuse, chemical controls, and some use of lower-impact materials like organic cotton and recycled fibres. The brand says it works with suppliers under a Code of Conduct based on ETI Base Code and ILO conventions, and it uses third-party audits in its supply chain. Independent ratings are more cautious: Good On You rates it “Not good enough” overall, mainly because it does not publish enough detail on climate action, worker pay, and supply chain transparency. Public evidence suggests some progress, but also clear gaps in disclosure.

Positive Sentiment Found
Public sentiment is limited, but the clearest positive signals come from the brand’s own sustainability disclosures and a cautious third-party profile on SustainabilityTracker.com. That profile describes Abrand Jeans as working on responsible sourcing, water management, ethical supply chain controls, and lower-impact materials, and it highlights actions such as recycling 30% of manufacturing water, using a supplier code based on ETI Base Code and ILO conventions, and donating products and offcuts. Good On You also notes that the brand uses some lower-impact materials, including organic cotton. There is no strong independent praise from review sites in the material provided, but the available evidence does show some concrete steps rather than only broad claims.

Common Criticisms:
The main criticism is that independent assessors say Abrand Jeans does not disclose enough to prove strong sustainability performance. Good On You rates the brand “Not good enough” overall, with a 2/5 Planet score and 2/5 People score, saying there is no evidence of meaningful climate action, biodiversity protection, or chemical reduction, and that the brand does not publicly disclose where all final production happens. It also says the company does not show that workers are paid living wages, and that its Code of Conduct is not publicly available. Good On You also notes weak disclosure during COVID-19. Trustpilot shows only a small amount of consumer feedback, with an average 3/5 from 2 reviews, which is too limited to show a clear pattern.

About Abrand Jeans

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Unverified

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Abrand Jeans Sustainability Actions

Supplier code and audits

Abrand Jeans says its suppliers must sign a Code of Conduct based on the ETI Base Code and ILO conventions, which are widely used labour standards. The brand also says it checks factories with independent third-party audits every one to two years, with SMETA (a common social audit method) as its preferred approach. This is meant to cover employment practices, health and safety, and environmental rules. The company presents this as part of its effort to keep workers safer and make its supply chain more responsible.

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Water reuse in production

The brand says water used in manufacturing is treated and reused, with 30% recycled for immediate use in the laundry. It says the remaining water is sent for further treatment before being released back into the public water system. Abrand Jeans also says it is working toward a 50% recycling rate within 12 months. This is a practical step aimed at lowering water waste in denim production, which usually uses a lot of water.

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Lower-impact materials

Abrand Jeans says it uses some lower-impact materials, including organic cotton, Australian grown cotton, recycled cotton, recycled polyester, and recycled leather for back patches. Organic cotton means cotton grown without synthetic pesticides or fertilisers. The brand also says leather, when used, comes from Leather Working Group medal-rated tanneries, which are assessed on environmental practices. These material choices are part of its effort to reduce harm from raw materials and make its denim and apparel ranges less resource-heavy.

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Chemical and substance controls

The company says it uses a Chemical Management Policy and a Restricted Substances List, which sets limits on harmful chemicals in finished products. It says this list is aligned with the AFIRM RSL, a shared industry list of banned or limited substances, and that suppliers are asked to work toward removing priority chemicals named by the Zero Discharge of Hazardous Chemicals (ZDHC) programme. The brand also says some fabric mills report through the ZDHC gateway. This points to an effort to reduce chemical risks in manufacturing.

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Traceability work

Abrand Jeans says it has mapped part of its fabric mills and gained more visibility into the origin of raw materials, including cotton grown in countries such as Turkey, India, Brazil, and the USA. It says this traceability work is still developing, but it helps the brand understand more of its supply chain beyond the final production stage. Better traceability can make it easier to check labour, environmental, and sourcing risks.

Abrand Jeans Sustainability Commitments

2024

Raise water recycling to 50%

Abrand Jeans says it aims to increase water recycling in manufacturing from 30% to 50% within 12 months. This is a specific target for reducing water use in denim production, where washing and finishing can be water-intensive. The company presents this as part of its wider effort to cut waste and improve how its laundries manage water.

Frequently Asked Questions

Has Abrand Jeans published a sustainability report?

Confidence: Moderate. As of October 2026, Abrand Jeans has published a corporate social responsibility page with detailed sustainability information, but no separate formal sustainability report was found in the material provided. The page covers sourcing, water use, chemicals, and supplier checks, which gives some insight into its approach. However, the brand has not clearly published a full report with measured targets, progress data, and year-by-year results. Consumers who want more detail can review the brand’s CSR page and ask for a formal report if they need fuller disclosure.. Sources: Abrand Jeans CSR, SustainabilityTracker - https://abrandjeans.com/pages/corporate-social-responsibility?srsltid=AU7gw4VzCgt4M8v3Q1Ap8CTjjFBRVui7PkN3ovfq_ExavYeci_HxJ7-6, https://www.sustainabilitytracker.com/brand/abrand-jeans/

What is Abrand Jeans' sustainability rating?

Confidence: High. As of October 2026, Good On You rates Abrand Jeans “Not good enough” overall. It gives the brand 2/5 for Planet, 2/5 for People, and 3/5 for Animals. Good On You is an independent fashion rating site that checks public information on issues like climate, chemicals, labour rights, and animal welfare. The rating suggests Abrand Jeans has made some progress, but not enough public evidence is available to show strong performance across the main sustainability areas.. Sources: Good On You - https://directory.goodonyou.eco/brand/abrand-jeans

What sustainability certifications does Abrand Jeans have?

Confidence: Moderate. As of October 2026, Abrand Jeans says it uses some certified or assessed materials, but no full brand-level certification was confirmed in the material provided. The brand says it uses organic cotton, which means cotton grown without synthetic pesticides or fertilisers, and it says some leather comes from Leather Working Group medal-rated tanneries, which are checked on environmental practices. It also says its supplier code is based on ETI Base Code and ILO conventions. A full B Corp certification was not found.. Sources: Abrand Jeans CSR, SustainabilityTracker - https://abrandjeans.com/pages/corporate-social-responsibility?srsltid=AU7gw4VzCgt4M8v3Q1Ap8CTjjFBRVui7PkN3ovfq_ExavYeci_HxJ7-6, https://www.sustainabilitytracker.com/brand/abrand-jeans/

What is Abrand Jeans doing about its carbon footprint?

Confidence: Low. As of October 2026, Abrand Jeans has not publicly shared a clear carbon footprint figure in the material provided. Good On You says there is no evidence of meaningful action to reduce climate impacts, which suggests the brand has not published enough detail for outside readers to judge its progress. The brand does mention water reuse, lower-impact materials, and some supply chain improvements, but those are not the same as a full carbon plan. Consumers who want a clearer answer may need to ask the brand for emissions data and reduction targets.. Sources: Good On You, Abrand Jeans CSR - https://directory.goodonyou.eco/brand/abrand-jeans, https://abrandjeans.com/pages/corporate-social-responsibility?srsltid=AU7gw4VzCgt4M8v3Q1Ap8CTjjFBRVui7PkN3ovfq_ExavYeci_HxJ7-6

Is Abrand Jeans' packaging sustainable?

Confidence: Low. As of October 2026, the material provided does not include clear public details about Abrand Jeans’ packaging. The brand’s sustainability page focuses on water, materials, chemicals, and supplier checks, but it does not give specific information about recycled content, plastic reduction, or reusable packaging. Because of that, there is not enough evidence to say whether its packaging is sustainable. Consumers who care about packaging should ask the brand directly for details on materials and waste reduction.. Sources: Abrand Jeans CSR - https://abrandjeans.com/pages/corporate-social-responsibility?srsltid=AU7gw4VzCgt4M8v3Q1Ap8CTjjFBRVui7PkN3ovfq_ExavYeci_HxJ7-6

Is Abrand Jeans ethical on labour and supply chain issues?

Confidence: Moderate. As of October 2026, Abrand Jeans says it uses a supplier Code of Conduct based on ETI Base Code and ILO conventions, and it says factories are audited by independent third parties every one to two years. That points to some labour oversight. But Good On You says the brand does not publicly disclose where all final production happens, does not show living wage commitments, and does not publish its Code of Conduct. So the picture is mixed: there are some controls in place, but not enough public detail to fully judge labour standards.. Sources: Abrand Jeans CSR, Good On You - https://abrandjeans.com/pages/corporate-social-responsibility?srsltid=AU7gw4VzCgt4M8v3Q1Ap8CTjjFBRVui7PkN3ovfq_ExavYeci_HxJ7-6, https://directory.goodonyou.eco/brand/abrand-jeans

What is Abrand Jeans doing about sustainability?

Confidence: High. As of October 2026, Abrand Jeans says it is working on water reuse, lower-impact materials, chemical controls, and supplier oversight. It says 30% of manufacturing water is recycled, it uses organic cotton and some recycled fibres, and it asks suppliers to follow a code based on ETI Base Code and ILO conventions. It also says it is trying to improve traceability in its supply chain. These are real steps, but independent ratings still say the brand has not shared enough evidence to show strong overall sustainability performance.. Sources: Abrand Jeans CSR, SustainabilityTracker, Good On You - https://abrandjeans.com/pages/corporate-social-responsibility?srsltid=AU7gw4VzCgt4M8v3Q1Ap8CTjjFBRVui7PkN3ovfq_ExavYeci_HxJ7-6, https://www.sustainabilitytracker.com/brand/abrand-jeans/, https://directory.goodonyou.eco/brand/abrand-jeans

Abrand Jeans Sustainability Profile

Sustainability Summary

About Abrand Jeans