77 Diamonds

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77 Diamonds Sustainability Profile

Sustainability Summary

  • Good On You - Not found
  • Ethical Consumer - This information is locked, visit Ethical Consumer's website
  • B Corp - Not found
  • Trustpilot - 4.9/5 (6,282 reviews)
  • This is an unclaimed profile. 77 Diamonds has not joined Sustainability Tracker to verify their sustainability credentials. We gathered what we could from public sources.
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77 Diamonds is a jewellery brand focused on engagement rings, diamond jewellery, and bespoke pieces. Its website says it uses independently certified and conflict-free diamonds, offers lab-grown diamonds, and provides custom design support in showrooms and online. The sustainability picture in the available material is limited, but the brand does make some sourcing-related claims about certification and conflict-free supply. Independent third-party sentiment is strong on customer service and product quality, with a very high Trustpilot score. However, there is not enough independent evidence here to judge wider ESG performance such as labour standards, emissions, or supply chain transparency.

Positive Sentiment Found
Public sentiment in the available material is strongly positive on customer experience. Trustpilot shows a 4.9 out of 5 rating based on 6,282 reviews, which is a very high score for a large review sample. The snippets say customers often praise the quality of the jewellery and the craftsmanship, and the London location page also shows a 4.9 out of 5 rating from 238 reviews. This does not prove sustainability performance, but it does suggest that buyers trust the brand’s product quality and service. No independent sustainability rating from Good On You or B Corp was found for 77 Diamonds in the provided material.

About 77 Diamonds

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77 Diamonds Sustainability Actions

Offers certified diamonds

77 Diamonds says it sells independently certified diamonds and gemstones. In plain terms, that means the stones are graded or checked by outside experts rather than only by the brand itself. The site also says customers can search diamonds by cut, carat, clarity, and colour, which suggests a focus on traceable product information. This is relevant to sustainability because certification and proof of origin can help buyers understand where a stone came from and how it was assessed.

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Promotes conflict-free sourcing

The brand says it offers conflict-free diamonds. That phrase usually means the stones are meant to avoid links to armed conflict or abuse in mining regions. The website also highlights proof of origin for gemstones. These claims point to a sourcing approach that tries to give customers more information about where materials come from, although the material provided does not show independent verification of the full supply chain.

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Added lab-grown diamonds

77 Diamonds says it now offers its signature Cupid’s Ideal cut in laboratory-grown diamonds. Lab-grown diamonds are made in a factory instead of being mined from the earth. They can reduce pressure on mining, although the environmental impact still depends on how they are made and powered. The brand presents this as part of its product range, which gives customers a lower-mining option within fine jewellery.

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Uses bespoke made-to-order design

The brand offers bespoke jewellery and says customers can work with in-house specialists to create a one-of-a-kind piece. Made-to-order products can sometimes reduce waste compared with holding large amounts of unsold stock, because items are created for a specific customer. The available material does not give enough detail to confirm how much waste is avoided, but the service does show a custom production model rather than a purely mass-produced one.

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Provides resizing and returns

77 Diamonds says it offers free resizing within 60 days and returns within 30 days. These services can help extend the life of a piece of jewellery, because customers are less likely to discard an item that does not fit well. This is not a full circular economy (a system that keeps products in use for longer), but it does support longer product use and fewer avoidable replacements.

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77 Diamonds Sustainability Commitments

2026

Support stronger gem traceability

Gem Trail Lab said the 2026 symposium was a first step toward building better bridges between research, technology, and the people in the gemstone value chain. While this is not a direct promise from 77 Diamonds itself, the material points to a future focus on credible traceability systems, origin checks, and responsible sourcing in the gem sector. No specific company-wide target year from 77 Diamonds was found in the provided material.

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About 77 Diamonds

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  • Unverified

Sustainable Development Goals

77 Diamonds is committed to advancing these Global Goals to promote prosperity for people & planet.

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This information references https://77diamonds.com/ and was sourced on 30/04/2025. Is this your business? Suggest an edit

Frequently Asked Questions

Has 77 Diamonds published a sustainability report?

Confidence: Low. As of October 2026, 77 Diamonds has not publicly shared a standalone sustainability report in the material provided. The available information comes mainly from its own website and third-party review snippets, not from a formal ESG report. The brand does say it uses independently certified and conflict-free diamonds, but that is not the same as a full sustainability report. Consumers who want more detail can ask 77 Diamonds directly for sourcing, labour, and environmental data.. Sources: 77 Diamonds, Trustpilot - https://77diamonds.com/, https://www.trustpilot.com/review/www.77diamonds.com

What is 77 Diamonds' sustainability rating?

Confidence: Low. As of October 2026, no independent sustainability rating for 77 Diamonds was found in the provided material from Good On You or B Corp. The strongest third-party signal is Trustpilot, where the brand has a 4.9 out of 5 score from 6,282 reviews, but that measures customer satisfaction, not ESG performance. In other words, there is good evidence that buyers are happy, but not enough independent evidence to rate the brand’s wider sustainability record.. Sources: Trustpilot, 77 Diamonds - https://www.trustpilot.com/review/www.77diamonds.com, https://77diamonds.com/

What sustainability certifications does 77 Diamonds have?

Confidence: Moderate. As of October 2026, 77 Diamonds says it offers independently certified diamonds and gemstones, and it describes some stones as conflict-free. A certification means an outside party has checked certain claims, such as grading or origin. However, the provided material does not name a specific certification scheme like GIA, IGI, or Fairtrade for the brand as a whole. Consumers who want proof should ask which certificates come with each stone before buying.. Sources: 77 Diamonds - https://77diamonds.com/

What is 77 Diamonds' carbon footprint?

Confidence: Low. As of October 2026, 77 Diamonds has not publicly disclosed a carbon footprint in the material provided. That means there is no clear figure for its emissions from mining, manufacturing, shipping, or stores. The brand does offer lab-grown diamonds, which can reduce mining demand, but that does not by itself reveal the company’s total climate impact. Consumers who want a fuller picture should ask for emissions data and any climate targets directly from the brand.. Sources: 77 Diamonds - https://77diamonds.com/

Is 77 Diamonds' packaging sustainable?

Confidence: Low. As of October 2026, the provided material does not explain whether 77 Diamonds uses recycled, recyclable, or plastic-free packaging. The website content shown focuses on diamonds, bespoke jewellery, and returns, but not on packaging materials or waste. Because of that gap, there is not enough evidence to judge the packaging as sustainable or not. Consumers can ask the brand what its boxes, inserts, and shipping materials are made from.. Sources: 77 Diamonds - https://77diamonds.com/

Is 77 Diamonds ethical on labour and supply chain issues?

Confidence: Low. As of October 2026, the available material gives only limited evidence on labour and supply chain ethics. 77 Diamonds says it uses independently certified and conflict-free diamonds and provides proof of origin for gemstones, which is a positive sign for traceability. But there is no independent assessment here of worker pay, factory conditions, or mining labour standards. Consumers who care about ethics should ask for supplier standards, audit details, and country-of-origin information for each stone.. Sources: 77 Diamonds - https://77diamonds.com/

What is 77 Diamonds doing about sustainability?

Confidence: Moderate. As of October 2026, 77 Diamonds appears to be focusing on sourcing and product choices rather than publishing a full sustainability strategy. It says it offers independently certified and conflict-free diamonds, proof of origin for gemstones, and lab-grown diamonds, which are made without mining. It also supports bespoke, made-to-order jewellery and offers resizing, which may help reduce waste and extend product life. However, the material does not show a full public ESG plan or measurable targets.. Sources: 77 Diamonds, Trustpilot - https://77diamonds.com/, https://www.trustpilot.com/review/www.77diamonds.com

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